This campaign uses video and animation to explore how Red Bull can help you shake off nerves and step into your most authentic self. Centered around the energy and spontaneity of freestyle and street style dance, the project features real dancers from Seattle’s community, including a live dance battle I both filmed and participated in. While rooted in a branded motion concept, the campaign served as a celebration of the community that inspires me, and a way to bring movement, energy, and culture to the forefront of design.